Jeff Roth leads Booz Allen’s experiential analytics capability, combining storytelling and advanced technologies to help clients prepare for future mission challenges, test decisions, and drive results. As a director for digital transformation, he develops customized experiences using scenarios, game design, and immersive tools to explore solutions to complex problems.
With over 20 years at Booz Allen, Jeff integrates game design principles—engaging mechanics, exploration, and problem solving—into decision-making tools. He and his multidisciplinary team create experiential products using video, AI, and immersive technologies.
In addition, Jeff champions game-based initiatives to inspire students in STEM careers and help communities prepare for natural disasters, fostering innovation and resilience.
